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Google Ads Campaign Audit
Google Ads campaign audit is essential for optimizing performance, maximizing ROI, and ensuring that advertising budgets are utilized effectively. This audit involves an in-depth analysis of various campaign components, including keywords, ad copy, targeting settings, bidding strategies, landing pages, and overall account structure.Â
Campaign Structure Analysis
- Evaluate the organization of campaigns, ad groups, and keywords for relevancy, coherence, and alignment with business goals.
- Assess the use of ad extensions to enhance ad visibility and engagement.
- Review the naming conventions to ensure clarity and consistency.
Campaign Structure Analysis
- Evaluate the organization of campaigns, ad groups, and keywords for relevancy, coherence, and alignment with business goals.
- Assess the use of ad extensions to enhance ad visibility and engagement.
- Review the naming conventions to ensure clarity and consistency.
Ad Copy and Creative Review
- Analyze ad copy for relevance, ad extensions utilization, and A/B testing results.
- Review ad performance metrics such as CTR (Click-Through Rate), Conversion Rate, and Quality Score.
- Assess the consistency between ad copy and landing page content.
Targeting Settings and Audience Analysis
- Evaluate the effectiveness of targeting options including demographics, interests, locations, and device targeting.
- Review audience segmentation and the utilization of remarketing lists.
- Ensure proper exclusions and inclusions to refine the target audience.
Bid Strategy and Budget Allocation
- Assess bid strategies used (e.g., Manual CPC, Target CPA, Maximize Conversions) and their effectiveness.
- Analyze budget allocation across campaigns and ad groups to maximize ROI.
- Review bidding adjustments for devices, locations, and demographics.
Conversion Tracking and Measurement
- Verify proper implementation of conversion tracking codes.
- Evaluate conversion metrics and their alignment with business objectives.
- Review attribution models and their impact on campaign performance assessment.
Quality Score and Ad Rank Evaluation
- Assess the Quality Score of keywords and ads and identify areas for improvement.
- Review the components affecting Ad Rank (Expected CTR, Ad Relevance, Landing Page Experience) and optimize accordingly.
Landing Page Analysis
- Evaluate landing page relevance, load speed, and mobile responsiveness.
- Check for consistency between ad messaging and landing page content.
- Identify opportunities for A/B testing and optimization.
Competitive Analysis
- Analyze competitors’ strategies, keywords, and ad copy.
- Identify potential gaps or opportunities based on competitive insights.
Compliance and Best Practices
- Ensure compliance with Google Ads policies and best practices.
- Review ad disapprovals, policy violations, and opportunities for enhancement.
Reporting and Recommendations
 – Compile audit findings into a detailed report highlighting strengths, weaknesses, and actionable recommendations.
 – Prioritize recommendations based on potential impact and feasibility of implementation.
Price
Google Ads management services can vary significantly based on several factors, including the scope of work, the size and complexity of your campaigns, industry competitiveness, advertising goals.
Free Audit
No Payment
For professionals getting started with smaller projects.
- Understand advertising goals
- Keyword Performance Analysis
- Ad Copy and Extensions Review
- Bid Strategy and Budget Analysis
- Quality Score Analysis
- Conversion Tracking Verification
- Ad Placement and Targeting Analysis
- Competitor Analysis
- Account Health Check
- Performance Reporting
Setup
One time
Reach target audience effectively and achieve advertising objectives
- Define advertising goals
- Competitor Analysis
- Campaign Planning and Objective Setting
- Keyword Research
- Negative Keywords (Basic)
- Campaign Creation and Structure
- Ad Copy Creation
- Ad Extensions Implementation
- Bidding Strategy and Budget Allocation
- Conversion Tracking Setup
Monthly
Recurring
Regularly monitor your campaign’s performance using Google Ads’ reporting tools.
- Performance Review
- Keyword Review and Refinement
- Bid Management
- Ad Copy Optimization
- Budget Management
- Negative Keywords
- Ad Extensions Optimization
- Conversion Tracking Analysis
- Competitor Analysis
- Performance Reporting
Ankur Patel (MCA, MBA)
Google Ads Specialist
Ankur Patel (MCA, MBA)
Let’s collaborate to elevate your lead generation efforts through strategic Google Ads campaigns. Whether you’re aiming to expand your customer base or increase conversions, my expertise and dedication will drive your success.
Understanding the target audience, conducting keyword research, crafting compelling ad copy, and continuously optimizing campaigns are essential for achieving successful outcomes with Google Ads
Frequently Asked Questions
Managing Google Ads effectively often requires a deeper understanding of its tools, strategies, and continuous optimization to achieve desired results.
Define the scope of services offered, including campaign setup, management, optimization, reporting, and any additional services provided, outlining the responsibilities of both parties.
Detail the payment terms, including billing frequency, accepted payment methods, service fees, and any additional charges. Clarify the process for budget allocation and how the service provider charges for their management services.
Clarify the ownership of Google Ads accounts, campaigns, and related intellectual property rights. Specify that the client retains ownership of their brand assets while granting the service provider access to manage the campaigns.
Outline realistic performance expectations without specific performance guarantees, as advertising success can vary based on numerous factors. Explain the expected outcomes, KPIs, and benchmarks used to measure campaign success.
Detail the conditions and procedures for terminating the agreement by either party, including notice periods and circumstances for early termination. Address any contractual obligations upon termination, such as data transfer or account handover.
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