Google Ads management services can vary significantly based on several factors, including the scope of work, the size and complexity of your campaigns, industry competitiveness, advertising goals.
For professionals getting started with smaller projects.
Reach target audience effectively and achieve advertising objectives
Regularly monitor your campaign’s performance using Google Ads’ reporting tools.
Managing Google Ads effectively often requires a deeper understanding of its tools, strategies, and continuous optimization to achieve desired results.
Define the scope of services offered, including campaign setup, management, optimization, reporting, and any additional services provided, outlining the responsibilities of both parties.
Detail the payment terms, including billing frequency, accepted payment methods, service fees, and any additional charges. Clarify the process for budget allocation and how the service provider charges for their management services.
Clarify the ownership of Google Ads accounts, campaigns, and related intellectual property rights. Specify that the client retains ownership of their brand assets while granting the service provider access to manage the campaigns.
Outline realistic performance expectations without specific performance guarantees, as advertising success can vary based on numerous factors. Explain the expected outcomes, KPIs, and benchmarks used to measure campaign success.
Detail the conditions and procedures for terminating the agreement by either party, including notice periods and circumstances for early termination. Address any contractual obligations upon termination, such as data transfer or account handover.
Services collectively aim to drive targeted traffic, increase brand visibility, and generate valuable leads or sales for businesses